It is difficult to imagine that a person can pass next to a homeless father and his daughter and not desire to assist. However, this is precisely what took place when Colby Persin carried out a social research on New York streets.
Colby wanted to check what kind of homeles individual New Yorkers were more inclined to donate to; a man requesting for cash for his family or one requesting for cash for beer and drugs.
The outcomes were amazing! Colby received a lot of money when he made believe he was a drug addict who was homeless. But, when he emulated a homeless dad, not a single individual stopped to offer assistance.